Scaling a healthcare company is rewarding, messy, humbling work, usually all before lunch. The best teams grow by adding clarity and discipline without losing their heart. At Greenbrook Medical, we borrow from operators who do this well and try to push a few steps further: honest hiring, thorough onboarding, candid feedback, near-obsessive hospitality, and simple systems that actually work. And one counterintuitive truth: if you want to take great care of patients at scale, you have to take great care of the team first.